Week 2 of the AIS hotlist had implemented some changes. First was a new navigation header developed earlier in the month for a different campaign based on the services AIS offers. A reminder campaign that is intended to slow drip informative content about AIS on a bi weekly basis ( when approved ). The navigation header provides direct links back to AIS website and a complete list of inventory and the selected parts listed in the body. The top art has been simplified according to the memorial day list and what industry peers use. The other major change was to again use specific parts with pricing in the subject line. The immediate response as of today ( one day after delivery ) has been 3% improvement in opens from week 1.
We’ll find out more at the end of the week as the general report takes a week before the reach finally stabilizes and reliable information can be recorded. I’ll provide these items in the report:
- Campaign info (Campaign Title, Subject, Total Opens, Total Clicks, etc…)
- Light Engagement (2 opens or more)
- Heavy Engagement ( Click Through)
- Top Targets (High Mulitiple opens and/or Clicks)
These reports are the crucial data that only email can provide due to the intimate relationship between the email recipient and the interaction with the content.