The advertising and marketing world has many layers and contributors that work towards an end product. Each faction works towards a single goal whether its for acquiring new business, developing and executing campaigns, or pitching new ideas. In the end there is a visual presentation in which all of this comes together and its either a hit or not. If you know anything about baseball you can see the similarities between this very brief description and the game. A team of individuals must work independently towards a common goal and ultimately shared success.
The advertising studio is central in its role to realize this long strategic development into a finished visual message. The singular contribution of the studio in executing a campaign, is to reach as broad an audience as possible, in various ways and through multiple channels of communication. It is, finally, often left to a one pair of hands and another pair of eyes for a brands message to be visually maintained and their message presented to the public with consistency.
Asset management is the studio’s responsibility to maintain a client’s coveted branding. A fashion label such as with Tommy Hilfiger with its Classic American fashion, has its very existence based on a commitment to upholding its image of tasteful stability. These long term commitments to a public image or concept exists within the cultural world also. The musical theater masterpiece, West Side Story, stands for Broadway as much as it does for itself. Its text based title treatment is all the visualization ever needed to take its viewers to a time and place and a story that invokes the best in tragic story telling.