AIS is in the business of selling aircraft parts. This is the primary concern in their day to day business. If you have an aircraft that needs a part, specifically a Boeing 737 or 777, AIS will get you that part. This email was one of a campaign series for generating RFQ’s (Request For Quote) as the primary call to action and conversion measurement. The extra functionality of the email was to have a responsive price table to optimize the potential of an RFQ conversion. The table breaks down into a single column and each cell collapses to form a 2 column table with a the headers and associated data in the next corresponding column.