Summer Planning Gives Way To Fall Production
We also brought to an end the Summer online marketing campaign for AIS Inventory – The Weekly Hotlist. This campaign doubled the number of average opens from 500 to 1000 with click through engagement averaging 30 per email. The campaign utilized pricing for the first time which offered a level of transparency that most users are accustomed to which is reinforced by the engagement numbers. The last few weeks have seen a restructuring of responsibilities as the fall Inventory campaign launches. Accompanying these will be a new homepage, a social media campaign led by the face of the company, and 2 supporting email campaigns one of which is inbound oriented, the other being “spontaneous” flash sales to keep the audience on their toes.
In total for AIS I expect to produce 10 weekly sales emails with an automated follow up for each. 5 inbound emails, and at least 3 spontaneous flash sale emails. The website will support the email campaigns with updates according to each email. The social media will have 2 voices this campaign, the company line and the face of the company to amplify the message while conducting inbound marketing.
Finally there is a Kickstarter campaign in which I will produce a website and marketing campaign for a product to be delivered 6 months after the goal is met. Exciting times coming this autumn. Looking forward to helping these businesses achieve their goals in the best way possible.