Keeping pace in the Advertising world is an unrelenting task. I am ancient in that I entered the professional world during the transition from traditional to digital printing. Having missed the beginning of the transformation I didn’t feel the full grasp of the disruption as the workforce was dismantled and put back together with far fewer pieces. No longer were there needs for warehouse floors of drafting tables and drums of rubber cement with precision instruments like Quark Express and Photoshop. With font management the linotype machines became pointless. You could go on and on with various devices and key instruments and professions or careers being phased out or abruptly ended.